Spirited Seminar: The Rise of No & Low Cocktails

In a world more focused on health, wellness, and better-for-you lifestyle choices, the trend towards low-ABV and non-alcoholic cocktails has rocketed to the forefront of conversations within the hospitality community and the public alike.

This seminar will focus on understanding these trends, the value of quality no/low options vs. “mocktails,” the importance of best-in-class ingredients, how to maintain balance and mouthfeel, and the advantages for bars/restaurants. It will also include a mini mixology class to test examples during the session.

The event will be hosted by the renowned Beth Havers. She brings over two decades of experience in the hospitality community as a brand ambassador, captivating audiences through traditional and social media, immersive masterclasses, and engaging trade shows. With her knack for curating unforgettable experiences, she has orchestrated remarkable events tailored for media professionals and enthusiastic consumers.

Joining her will be special guest Alexis Green, Canadian Marketing Manager for Fever-Tree, who, over the past two decades, has honed her knowledge as a polymath working as a mixologist, event coordinator, restaurant manager, and salesperson for two major spirit houses, as well as a brand ambassador/spokesperson in the hospitality industry.

August 13 @ 11:30
11:30 — 12:30 (1h)


Beth Havers