Spirit-Sponsored Seminar: Understanding Baijiu: Exploring Price vs Quality

Presented by Sinocan Supply Inc.

Speaker: Rob McCaughey

Baijiu varies widely in both price and style; but how do you know if it’s worth what you’re paying? And does more expensive mean better or just different?

In this practical, sponsored seminar, we’ll explore three key styles of Baijiu: sauce aroma, strong aroma, and light aroma.

We’ll begin with a side‑by‑side tasting of two differently priced Baijiu within the same style, examining not only their relative price points but also how those differences show up in the glass. Then we’ll compare with examples of two other styles, focusing on their defining aromas and flavour profiles.

By the end of the session, you’ll understand:

• What to expect from lower‑ vs higher‑priced Baijiu
• The key aromas and flavours of each major style
• How to recognise quality Baijiu, so you can buy—and recommend—with confidence